Amplify partnered with Xtreme Toothpaste on an integrated campaign built around the idea “There’s an Xtreme for Every Smile,” positioning the brand as a family-first oral care solution with products for every need, from kids’ toothpaste to activated charcoal and whitening variants. The campaign reframed daily brushing as a positive, inclusive routine, grounded in everyday family moments. Execution combined digital storytelling with performance media across video and social platforms to drive scale and consistency across touchpoints. The campaign reached over 12 million unique people and delivered a 35% lift in brand awareness, reinforcing Xtreme’s relevance across households and supporting sustained brand growth.